The False Protagonist Dont Be Afraid to Fool Your Readers

The False Protagonist Dont Be Afraid to Fool Your Readers When Alfred Hitchcock released his seminal film Psycho in 1960, he did more than create a standard for what would later be known as the slasher flick genre. He gave us one of the first cinematic examples of a false protagonistâ€"a narrative technique that has been used successfully by writers and filmmakers ever since to challenge audiences preconceived notions and offer up a surprise twist to the traditional narrative form.As audiences watched the opening 20 minutes of the movie, Marion Crane (played by actress Janet Leigh) was the films obvious protagonist. The setting is Phoenix, Arizona, and the date is Friday, December 11th, at 2:43 p.m. The camera pans into an upper-level apartment downtown, where Marion, a secretary taking an extended lunch break, is seen lying in bed after an afternoon tryst with her lover.The two discuss the circumstances under which they have been meeting and the reason they are unable to get married in order to have more a respectable rendezvousâ€"Sam, Mar ions boyfriend, is in debt and unable to afford to marry her. The lovers depart with uncertainty over their future, as Marion returns to her job at a real estate office, where she works as a secretary.The series of events that unfold next show Marion stealing $40,000 in cash from her employer and heading out of town to give it to Sam in hopes that their future would be less uncertain. Despite the criminal act, we see Marions frustration at the circumstances and experience sympathy toward her (as we would with any protagonist) as she attempts to avoid suspicion.Actress Janet Leigh in Alfred Hitchcocks PsychoOn the second day of her trip, she encounters a rainstorm that makes it difficult for her to see the road well enough to drive. Through the rain, she sees a sign for Bates Motel. Despite not seeing any other cars there, she decides to stop and stay for the night, and soon meets another characterâ€"a shy, soft-spoken man who introduces himself as Norman Bates. Marion gets a room at the motel to wait out the storm after discovering that she is only a few minutes away from where Sam is (and perhaps the rest of their lives together).Forty-seven minutes into the film, after audiences are fully convinced Marion is the protagonist, she is suddenly killed in the iconic shower scene that made Psycho one of the most well-known horror films of all time. In this way, Alfred Hitchcock presents a flawless example of a false protagonist, and how the narrative device can be used to carefully manipulate audiences. Its arguably what made Psycho so appealing and the reason Hitchcock requested that movie theater managers not admit latecomers to the show.The result of the switch in protagonist (from the audiences perspective) achieves several things. First, it is jarring, and therefore memorable. Beyond the risqué moments in the film that made it stand apart from other movies that had come before it, it became instantly famous among film critics and audiences alike. Everyone ta lked about it, and in such, Hitchcocks use of the false protagonist made the movie an instant success.More false protagonists in filmThe use of a false protagonist is more commonly seen in film than in literature. One reason it is easier to achieve a false protagonist in film than it is in literature is the use of star powerâ€"or famous actors/actresses who might attract audiences to a movie but are later killed off early (as is the case with Janet Leigh in Psycho).Another great example of a false protagonist in film is Scream (1996), another slasher flick directed by Wes Craven and written by Kevin Williamson. Barely 15 minutes into the movie, a character who appears to be the protagonist, Casey Becker (played by Drew Barrymore) is killed off, leaving the lesser-known actress (Neve Campbell) in the movies true protagonist role. This twist was especially jarring for audiences because Drew Barrymore was the most prominent actress seen on the poster for the movie.In The Place Beyond t he Pines, a 2012 crime drama directed by Derek Cianfrance, the character of Luke Glanton (played by actor Ryan Gosling) is seemingly the protagonist of the movie until he is shot in the stomach and falls out of a window to his death early in the film. As the most obvious figure on the movie poster, and the focus of the films trailer, Lukes role is one of a false protagonist who essentially haunts the rest of the film.Finally, there is The Godfather, a 1972 crime drama directed by Francis Ford Coppola and based on Mario Puzos best-selling novel of the same name. The movie offers a false protagonist through Marlon Brandos character, Don Vito Corleone, the aging patriarch of a New York City mafia family. Hes also the only character featured on the movies poster. Even the title of this film is deceiving, as the assumed mafia Godfather, Don Vito Corleone, is shot early in the film and spends most of his screen time in the hospital, eventually dying of a heart attack. His son, Michael (pl ayed by Al Pacino), a US Marine war hero returning home from his service in World War II, is later revealed to be the true protagonist. His character arc is the most significant and dynamic one of the film, and by the end, he takes on the role of the patriarch of the crime family.Al Pacino in The GodfatherThe false protagonist in literatureAlthough the Marion Crane/Norman Bates protagonist switch is one of the best-known examples of a false protagonist in modern film making, Alfred Hitchcock wasnt the first to use the device in his work. In fact, from a literary perspective, use of the device can be seen as far back as The Holy Bible, particularly in the Book of Samuel.The Book of Samuel begins with the birth of Samuel and follows his life as a young boy who receives a calling from God. It continues to reveal details of Israels oppression by the Philistines, the wars that occurred between the two groups, and the moment when Samuel anoints Saul to be Israels first king.However, Saul proves to be unworthy to lead the Israelites out from under the Philistines oppression, and audiences are introduced to David, a young shepherd and musician who eventually defeats the Philistines most revered warrior, Goliath. This momentous defeat does not occur in the book until chapter 17, making Samuel a false protagonist until the real protagonistâ€"Davidâ€"is revealed. Not only is David the real protagonist of the Book of Samuel but he becomes one of the most well-known and important characters of The Holy Bible as a whole.Another false protagonist can be seen in George R. R. Martins epic fantasy series, A Song of Ice and Fire. The first novel of the series, A Game of Thrones, introduces the character of Ned Stark, a protagonist that appeals to audiences for his bravery and leadership as patriarch of the Stark family and lord of Winterfell, an ancient fortress in the North on the fictional continent of Westeros. Starks execution near the end of the book makes him a false prota gonist of the series, which would continue for seven more books (two of which are yet to be written).Ned Stark in the HBO film adaptation of A Game of ThronesCreating a false protagonistIf you are a writer and wishing to use a false protagonist as a literary device for your own work, these examples weve discussed are a good start in determining how to do it. However, as noted earlier, there are many more examples of a false protagonist in film than in literatureâ€"primarily because it isnt easy to pull off (in both cases, but the latter especially).A false protagonist is, above all else, an effective method of shocking your audience and ensuring that your story is memorable. In that sense, its easy for audiences to see it as a gimmick rather than an important facet of storytelling, so use the technique wisely (and sparingly) in your writing for maximum effect. If you craft a protagonist that audiences begin to care about, and then suddenly switch to another protagonistâ€"particularl y by killing off the firstâ€"you risk losing your readers out of sheer disappointment. So, dont be afraid to do it, as long as you understand the technique (and potential risks) involved.

Learn the Pros and Cons of Lectures

Lecturing is an old-fashioned instructional method of delivering information verbally. This model represents an oral tradition  that dates back to the Middle Ages. The term lecture came into use during the  14th century as a verb meaning to read or deliver formal discourses. The person presenting a lecture during this time was often called a reader because they recited information from a book to students that recorded it verbatim. There are many pros and cons of lecturing that cause much debate over whether this strategy should still be used today. Learn whether lecturing fits into the modern classroom and if it does, how. What Is a Lecture? During a typical lecture, an instructor stands before their class and presents information to students. Lecturing can go on for any amount of time on any topic. They are versatile in that sense but quite limited in others. The negative reputation of lectures can be attributed to their non-transactional nature—they do not tend to allow for much discussion or other forms of student involvement. Lectures simply offer a way for teachers to carefully execute their teaching according to a precise plan. They do not assess learning, offer varied perspectives, differentiate instruction, or allow students to self-direct. Lecturing Today Because their disadvantages are now widely discussed, many wonder whether lectures still have a place in the modern teaching landscape. The answer is plain and simple: traditional lectures do not. There are a number of factors that contribute to a lectures success, but lecturing is ultimately an outdated form of instructional delivery that does not benefit students. Read about the advantages and disadvantages of traditional lecturing to understand why this teaching approach is in need of a remodel. Advantages and Disadvantages of Traditional Lecturing Lecturing, in the most traditional sense, holds more cons than pros. Pros Traditional lecturing offers a few distinct advantages that other teaching methods do not. Lectures are beneficial for these reasons. Lectures are straightforward. Lectures allow teachers to deliver information to students as planned. This gives great control over what is taught and lets teachers be the sole source of information to avoid confusion.Lectures are efficient. A well-rehearsed lecture can be presented quickly and planned ahead of time to fit into a certain schedule.Lectures can be pre-recorded and recycled. Many teachers record their lectures ahead of time and even show lectures given by others. Khan academy videos and TED talks are examples of common educational lectures available to the public Cons There are many drawbacks to lecturing that make it nonideal. The following list includes disadvantageous features of traditional lectures. Lectures are very taxing for students. In order for a student to get as much as possible from a lecture, they must take detailed notes. This skill must be taught and takes a lot of time to master. Most students dont know what they should take away from lectures and do not successfully learn material.Lectures are not engaging. Lectures are often long and monotonous, making it difficult for even the most dedicated students to engage. They cause students to quickly grow bored and tune out and they also dont leave room for questions, making confused students even more likely to shut down.Lectures are teacher-centered. They do not bring students into the conversation to ask questions, debate ideas, or share valuable personal experiences. Lectures are built on a teachers agenda only with almost no student inquiry or contribution. In addition, a teacher has no way of telling whether students are learning.Lectures do not accommodate individual needs. Lectures allow for little to no different iation. They follow a specific format of delivery that does not account for learning disabilities or other needs. Lectures leave many students feeling frustrated and confused.Lectures cause students to rely on their teachers. The one-sided format of lectures often leads students to develop a dependency on their teachers. Students accustomed to lectures lack self-directed learning skills and are unable to teach themselves. This fails them because teaching students to learn is the very purpose of education in the first place. How to Plan an Effective Lecture Though standard lecturing has more or less become obsolete, that doesnt mean that lecturing cant be made more effective. With the help of technological advances and the latest, most productive teaching strategies, lectures can be revamped into much more meaningful teaching and learning experiences. As with any other teaching practice in an instructional arsenal, teachers should exercise discretion and selectivity when deciding whether to lecture. After all, lecturing is only one tool out of many. For these reasons, lecturing should be used in moderation only when it is more appropriate than any other teaching method. To create the most effective lecture possible, keep these tips in mind. Be Flexible Lectures need to have a little wiggle room. Organization is critical but a well-planned lecture is only successful as long as it stays completely on track. Because of this, instructors must plan for any scenario and be open-minded when it comes time to lecture. If a student says or does something that changes your plans, go with it. Practice responsive teaching by listening to what your students are saying and adjusting to meet their needs in the moment. Set Goals Before a lecture even begins, decide exactly what it should accomplish. This is the case for any lesson and lectures are no exception. Set learning goals for a lecture outlining skills and knowledge that students should have when you are finished. With clear, action-directed goals in place, you dont have to worry if your lecture veers a little off-track. Let it go where it needs to go and use learning goals youve set to direct instruction no matter where a lecture ends up. Build in Assessments Once youve planned standards-aligned, highly specific learning targets, take the time to decide how you will check a students progression toward them. You should have a way of determining whether each and every student is grasping the material you have delivered and a plan for following up with those that do not. A lecture, like any lesson, should not begin and end in a single day. Review what you have taught often and build lectures seamlessly into your curriculum for best results. Plan Dynamic Lectures A lecture should not bore your students. Incorporate multi-media learning experiences, visuals, activities, and educational games into your lecturing to maintain student interest and make your instruction more accessible. Make your students feel excited about what you are teaching and they will be more likely to learn. Additionally, always supplement your lecturing with guided and independent practice to let students try what you have taught for themselves. If you neglect to do this, your students might not understand a concept no matter how interesting your lecture was. Provide Supports One of the biggest flaws in the format of a traditional lecture is that it expects too much of students without supporting them at all. Note-taking is an especially demanding task. Teach your students to successfully take notes so that they dont spend each lecture stressing about recording every word you say and provide graphic organizers for them to take notes on. Finally, scaffold your instruction so that every student—regardless of background knowledge, learning disabilities, etc.—has a way to access information.

Gender Roles Of Kill A Mockingbird By Harper Lee - 748 Words

â€Å"Don’t you contradict me! And you--what are you doing in those overalls? You should be in a dress and camisole, young lady!† said Mrs.Dubose â€Å"Don t pay any attention to her, just hold your head high and be a gentleman† replied Jem. Does being a gentleman mean something special? Why are men to hold a higher honor than women? People expect women and men to be a certain way. This includes but is not limited to the way they dress, act and function in society. The pattern of a masculine or feminine behavior of an individual that is dependent on a particular culture that is largely influenced by the child s upbringing. In other words where a certain sex belongs in society or known as gender roles. In To Kill A Mockingbird, Jem and Scout are expected to follow in the footsteps of their elders, or fall into gender roles of the past. They are constantly being told what they can and can’t do in order to conform with society. Scout is always being told what she should wear and what would be best to show that she is a lady, because apparently what you wear defines you. â€Å"You wont get far until you start wearing dresses more often.† Do women need dresses as a step to make them seem like women? More importantly does a pre-teen girl who is just simply discovering herself need to be a certain way? Women have all these standards which are being shared with Scout before she can become who she wants to be. Scout understands that one day she must become a ‘woman,’ but should a child beShow MoreRelatedDivisions And Inequality In To Kill A Mockingbird1481 Words   |  6 PagesIn the novel, To Kill a Mockingbird, one of the major themes that author Harper Lee highlights are the divisions and inequality in society. The story is set in the 1930’s in Maycomb, Alabama when class, gender, and racial discrimination were highly prevalent. In this time Jim Crow laws were in effect. Jim Crow laws mandated the segregation be tween black and whites. Consequences of questioning Jim Crow laws were violent and people were rejected from society and their family. The 1930’s is also theRead MoreMaturity And Personal Growth Often Appear Through The Experience1628 Words   |  7 Pagesexperience of successes, failures, tragedies, and most importantly, the loss of childhood innocence. Harper Lee’s novel, To Kill a Mockingbird presents the ideas of coming of age and the loss of innocence while the Great Depression was occurring in the 1930s. Racism and gender inequality were widespread issues during this time period which gave rise to the Civil Rights Movement. To Kill a Mockingbird teaches its readers that the coexistence of tragedy and the loss of innocence affect personal growthRead MoreTo Kill A Mockingbird Character Analysis Essay807 Words   |  4 PagesTo Kill a Mockingbird is the story of the trial of a black man, Tom Robinson for the raping of a white woman, Mayella Ewell, in racist Alaba ma in the 1990’s. Tom Robinson’s trial for miscegenistic rape and his ultimate death paralleling in importance Tracy Deen and Nonnie Andersons interracial affair. The Ewells knows that they are the lowest of the among. The whites in Maycomb they have no money, education, and breeding. Bob and Mayella would like to better their station in life. Bob is unwillingRead MoreEssay about Harper Lees To Kill a Mockingbird991 Words   |  4 Pagesparticularly† (Lee). Jean Louise Finch is a tomboy growing up in a world where a girl is expected to become a lady. Submissive housewives and proper ladies were the expectations set for women in the time To Kill A Mockingbird took place. Scout Finch lived in a household that had a strong male influence; aside from Calpurnia, she had no real present example of what she was supposed to become. Because of this, Scout refused to conform to the ways of the rest of the women in Maycomb and the world (Lee 84). Read MoreAnalysis Of Kill A Mockingbird By Harper Lee785 Words   |  4 Pagesbeen solved throughout time, it sadly has not gotten much better. In the classic novel To Kill A Mockingbird, author Harper Lee takes us back in time to when this issue was more commonly known, the 1930’s. The Finch family had lived in the town of Maycomb for generations and throughout the book it was clearly shown and stated how both women and blacks were seen differently because of their race or gender. After taking a closer look at Lee’s symbolism, characterization and foreshadowing used to describeRead MoreFeminism In To Kill A Mockingbird754 Words   |  2 Pagesï » ¿Feminism In To Kill a Mockingbird To Kill a Mockingbird by Harper Lee, is an ideal display of feminism that takes place during the period of depression in the south. It portrayed the two kinds of women found in the south during this time, the women who were pro the feminist movement, and the average Southern women. Sadly some women mistakenly rebelled against the ideals of society, by just being themselves. Men and women were to conduct themselves as ladies and gentlemen, were men were expectedRead More To Kill A Mockingbird Essay: Gender Roles and Feminism1324 Words   |  6 PagesGender Roles and Feminism in To Kill a Mockingbird When the novel, To Kill a Mockingbird, was written by Harper Lee, the Southern United States was still clinging tightly to traditional values. Southern societies pressured men to behave as gentlemen, and women were expected to be polite and wear dresses. These stringent gender roles were adhered to in small southern towns because they were isolated from the more progressive attitudes in other areas of the United States. Harper Lee documentsRead MoreAs J.R.R. Tolkien Once Wrote In His Book The Return Of1064 Words   |  5 Pagespolitical and gender stereotypes cause tension between people and make it hard for a place like America which is so diverse to be equal. Things like men are rapists, police are racist for killing black people, black people commit violent crimes, women are victims of the wage gap, if you voted for Donald Trump you are a bigot, or all muslims are terrorists. No matter the situation these problems and stereotypes divide us from creating equality and bringing do wn these stereotypes. Gender roles are alsoRead MoreTo Kill A Mockingbird Analysis1126 Words   |  5 Pagesfather caused. Since Mayella is white and female, she has power. Although she lives behind a dumpster this still provides a significant amount of power for her. In the book â€Å"To Kill A Mockingbird† Harper Lee shows Mayella’s power for class during the trial. Even though Mayella has less power in class than race in gender it is still a significant amount to help her. â€Å"Yes, suh. I felt right sorry for her†¦.†Ã¢â‚¬Å"DBQ: Is Mayella powerful?† IL, Evanston, 2013) in this quote it shows that when Tom RobinsonRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, her

Figures of Speech in the Waste Land Free Essays

Some figures of speech in the wasteland Figures of speech comprise two main categories. One category twists the meaning of words to wrest a new non-literal meaning from words that, when phrased together, have a very different literal meaning, as in the idiomatic figure of speech, â€Å"He died from laughter. † Literally, this means a man met his demise due to laughter. We will write a custom essay sample on Figures of Speech in the Waste Land or any similar topic only for you Order Now Figuratively (i. e. , non-literally), this means he laughed with vigor for a long time. Figures of speech that twist meaning are classified as  tropes. The other category enhances meaning by arranging and rearranging words and word order to dramatize, emphasize or more elegantly express the point at hand. For example, an analogy may be more dramatically made by using a  chiasmus  that inverts parallelism in a typical abba component arrangement. For example, consider the inverted parallelism of this: The day [a] but shines [b], but glows [b] the night [a]. Figures of speech that enhance through words, sounds, letters, word order and syntax are classified as word schemes, or justschemes. It is clear from this brief explanation of figures of speech that  The Wasteland, with a figure of speech as its very title, will be replete with figures of speech of both kinds,  tropes and schemes. In this format, I can identify a few prominent ones, the first being the title. The Wasteland  is the overarching figure of speech (trope/metaphor) that shapes this entire poetic treatise on the state of the world in Eliot’s day. The title of Part I, â€Å"The Burial of the Dead,† is itself a significant figure of speech, also a metaphor, that establishes the central idea of the work. For Eliot, following World War I (1914-1918), Earth itself was ravaged, torn and dead, â€Å"Lilacs out of the dead land †¦. † This figure of speech signifies that death resulting from WWI encompasses the dead who died in battle and the dead who still breath though dead inside from horror and from the loss of dead Earth: A crowd flowed over London Bridge, so many, 62 I had not thought death had undone so many. â€Å"Son of man† is another important figure of speech, an allusion and metaphor, as this is to whom portions of Part I are addressed: Son of man, 20 You cannot say, or guess, for you know only A heap of broken images, Another important figure of speech (trope/analogy and symbol) found in Part III, â€Å"The Fire Sermon,† is Tiresias, the blind old man who sees â€Å"At the violet hour†: I Tiresias, though blind, throbbing between two lives, †¦ can see At the violet hour, the evening hour that strives 220 Homeward, †¦ This figure of speech is important because it represents Eliot’s point and belief that the living dead cannot see, can no longer perceive, what is around them, what is true. This is also an allusion to the Biblical precept that those who see are blind, that is, cannot see spiritual truth. Figures of speech of the  scheme  kind are also present, though seemingly less prominent and used for elegance and compression rather than for significance. An example is found in Part III: â€Å"the young man carbuncular. † Here the word order is changed so that the adjective modifier â€Å"carbuncular† follows the head noun (â€Å"man†) of the noun phrase. Standard word order would be â€Å"the carbuncular young man. † This sort of rearrangement of word order, with the adjective coming after the noun, is called an  anastrophe How to cite Figures of Speech in the Waste Land, Essay examples

The Next Industrial Revolution

The Next Industrial Revolution depicts the ideas of Michael Braungart and William McDonough in their attempts to transform the relationship between business and the environment or nature. The two have worked with the leading corporations such as Nike and Ford in redesigning their products, processes and buildings to meet the environmental needs. The two observe that a beneficial economic growth must conform to nature’s rule.Advertising We will write a custom essay sample on The Next Industrial Revolution specifically for you for only $16.05 $11/page Learn More The idea is to present beneficial economic growth by taking care of nature. Therefore, The Next Industrial Revolution depicts economic scenarios that inspire business people to consider environmental matters seriously. Likewise, they must also realign their current institutions and businesses to conform to the rule of nature and reconsider the current business actions, consumers, and the pub lic to enhance a new and a sustainable relationship with nature (Sarandon 2002). Authors of Green to Gold, Esty and Winston note â€Å"the economy and the environment deeply intertwine with each other† (Esty and Winston 11). This is the same idea the movie presents. The authors explore some of the paradigm shift in successful companies and how these companies are shifting their methods of conducting business and environmental relations. At the same time, they also highlight how organisations are focusing profit growth, and cost reduction, increasing market share with the environmental sustainability. Modern corporations face several challenges in relation to sustainability of the environment. Consequently, firms have begun to implement environmental changes in their value chains. These changes include customers’ demands for environmental friendly products, responses to depletion of resources, concerns for waste disposals, safeguarding of brand names, and reduce the cos t associated with the environmental lawsuits. Modern organizations must meet the varied demand of their customers in order to keep their position in the marketplaces. This calls for responsibility not only for corporate firms, but also for end-users of their products. Organizations of today must adopt a strategy of sustainability to guide their success. As both Esty and Winston and the film depict, organizations must put their business and environment their top priorities. Thus, the top management of firms must formulate such policies for employees to adopt. Henry Ford clearly demonstrated this principle through his writings that â€Å"You must get the most out of the power, out of the material, and out of the time†. These principles created lean and clean operating procedures in Ford Motors. Top management must also resist any attempts to block changes that enhance environmental sustainability. A company’s stand on environmental conservation may damage its reputation among stakeholders and possibly attract lawsuit from environmentalists. Therefore, Gold to Green and The Next Industrial Revolution encourage organizations to adopt sustainable strategies in their pursuit for business.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Next Industrial Revolution shows that organizations that have adopted environmental protection strategies are constantly redesigning their services and products, and supply chains to fit the needs of nature. Therefore, sustainability becomes a part of organizational culture, and promotional strategies meant to drive revenue growth. Organizations that have adopted nature demands as a part of their corporate culture have found new markets and increased their business revenue. In other words, environmental sustainability efforts have created new markets, and new consumers that constantly need environmental friendly products. Th ese firms also save resources in terms of efficiency, waste reduction, product design, risk reduction, and cut in expenses but ultimately increase their revenues and profit. Marketing conditions such as environmental policies, ever increasing costs of energy and raw material, growing global population and intensive use of limited resources influence the conditions of contemporary companies in production of goods and services. In addition, factors such as globalization, rapid developments in IT, products innovations and evolving market requirements control companies’ decisions on productions regarding environmental sustainability. Sustainable developments focus on how companies can meet the demands of today’s consumer without interfering with the future generations. The concept of green solutions emanates from the ecological changes and processes that have occurred in the economy and society. Sustainable economy requires innovative products and processes in value chains and networks linked to the natural environment. Sustainable development follows the value chain from the product manufacturer to customer and proceeds up to the final stage of disposal of products and handling of materials in the processes of lifecycles. Decisions regarding the planning and design of products and processes form part of the integrated value chain in sustainable development. This implies that technical, economic and ecological perspectives must be incorporated into one approach. An organization, which ignores incorporating its green agenda in its marketing strategy, does not have the interests of its stakeholders. This is because by creating social and environmental values, sustainability marketing strives to create and increase consumers’ values. The idea of sustainability marketing focuses on consumers’ needs and wants. Companies try to develop sustainable products to provide solutions to modern customers through products value, prices, distributions, and promotion to the target groups. Organizations must reconsider current actions of businesses, consumers, and the public to enhance a new, sustainable relationship with nature. This will create a situation whereby organizational prosperity will continue, and economic activities will increase. Sustainability or eco-efficiency aims at changing organizations from consuming and wasting trends witnessed in the past into a system that inculcate environmental concerns, consumers’ needs, and economic. Most organizations consider sustainability as the business strategy for change.Advertising We will write a custom essay sample on The Next Industrial Revolution specifically for you for only $16.05 $11/page Learn More Environmental pundits have stressed the importance of sustainability for organizations that want to remain competitive, successful and sustainable. In fact, some analysts predict that it would be impossible for some organizations to conduct business if they do not respond to the rules of nature. Organizations must add value by consuming fewer resources, release low amount of wastes, and sustain the environment. Past trends indicate that sustainability is gaining recognition among industries. A number of organizations are increasingly committing themselves to sustaining the environment such as Walt Disney, UPS, and Johnson Johnson, among others. Most of these organizations adopt the using and recycling methods to sustain nature. This trend is also gaining acceptance in both homes and workplaces because it has both eco-friendly and economic advantages. Reduction in energy consumptions, resource use, pollution, and wastes will translate into economic benefits for the value chains. This sense of eco-efficiency and sustainability of the environment has reduced fearful concerns for the future. Organizations and the public admire sustainability as a well-intended idea. However, the challenge is that is sustainability a life -long strategy for a success. Therefore, organizations that focus primarily on the profits may have challenges in implementation of a sustainability agenda into their corporate cultures. We are relying on organizations that caused the problem to bring changes in environmental conservation. These industries will slowly and persistently continue depleting resources, and make environmental conservation efforts illusions. Works Cited Esty, Daniel and Andrew Winston. Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, Build Competitive Advantage. New Haven, CT: Yale University Press, 2006. Print. The Next Industrial Revolution. Dir. William McDonough and Michael Braungart. Perf. Susan Sarandon. Earthome Productions, 2002. Film.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on The Next Industrial Revolution was written and submitted by user Kenley Walter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Modern Indo-English Poetry Essays

Modern Indo-English Poetry Essays Modern Indo-English Poetry Paper Modern Indo-English Poetry Paper Sita and Jagadhya Uma are the ideal representative of Indian womanhood and offer an opportunity to the poetess to reveal the mysterious feminine nature. Toru’s intimate feelings are expressed through them. Sarojini Naidu or the Bharat Kokila is the most lyrical woman poet of India. She made more definite contribution to Indian English Poetry. Her poetry reflects her involvement with Indian life. She is an epitome of Indian womanhood and commands respect from the younger generation as an intrepid freedom fighter. She said about herself: The lyric child had grown into the lyric woman. All the instincts of her awakening womanhood for the intoxication of love and the joy of life were deeply interfused with the more urgent need of the poet’s soul. For a perfect sympathy with its incommunicable vision its subtle and inexpressible thoughts. In her poems like â€Å"Indian Love Song†, ‘Village Song’, ‘Pardanashin’ and ‘Indian Dancers’, she has portrayed the life of Indian Woman of different sects where women are seen dancing enjoying and involved in the thoughts of their lovers. Kamla Das in her poetry carries the theme of independence in her . Another luminary poetess Gauri Deshpande shows different feminine sensitivity; full of events, baffling, sensuous and captivating. Lakshmi Kannan, a bilingual writer in Tamil and English is a well known signature of Indian English Poetry. Lakshmi Kannan, a bilingual writer in Tamil and English is a well known signature of Indian English Poetry. The poetry of Anna Sujata Modayil is poetry of experience and an insight into life. As such, it does not remain isolated from the global trends and can be corroborated by the fact that it has incorporated itself the manifestations of the feminist movements that swept through Europe, America, Canada, and Australia since 1960s. At the same time in India appeared the poetry of Kamla Das , Eunice de Souza , Mamta Kalia, Tara Patel , Imtiaz Kalia, Gauri Deshpande , Suniti Namjoshi,Gauri Pant, Lakshmi Kannan, Vimla Rao,Meena Alexander, Margaret Chatterjee, Charmayne D’Souza , Mamta Kalia, Sujata Bhatt etc. Tejdeep Menka Shivdasni and a few other women poets who not only totally upset the phallogocentric discourse of Indian English poetry by introducing in it a new array of thematic contents in new voices, but relate their experiences in their art from a broad spectrum of styles. Kamla Das is one of pioneering post-independence Indian English poets who have contributed immensely to the growth and development of modern Indian English poetry. Menka Shivadasni’s poetry hold together a private world of chaotic emotions through its logical development and its strikingly imaginative icons. Sujata Bhatt born in India and educated in the United States, now living in Germany has been shaped by cross-cutural experiences as reflected in her three collections. These and many more recent women poets bring out the conflict of gender through the Indian female psyche in its interaction and correlation with the male psyche. Written in a personal and confessional style, their poetry acts as a social document because they themselves are victims and agents of social change. In the twilight zone in which the creative mind dwells, there is a natural feminine ability to turn inwards, to accept intuition and tenderness as values long with the gentle sensitivity to one’s natural environment and to the latent communications among human beings which mobilize the feelings and imageries and bring forth the new feminine voices creating new terrains. Female bonding in literature has thus taken a variety of forms, the agenda being common,women need to come together and call into question all the diverse strategies of patriarchy.

Warbling and Garbling

Warbling and Garbling Warbling and Garbling Warbling and Garbling By Maeve Maddox I thought I knew the meaning of warble and garble. If asked to define them, Id say that warble means to sing melodiously and garble means to distort spoken words, or to distort the sense of something written. These definitions from the OED suggest that Im on the right track: warble: v. intr. To modulate the voice in singing; to sing with trills and quavers. In later use †¦ to sing softly and sweetly, in a birdlike manner; often merely a jocose substitute for sing. garble: v. To make selections from with a (usually unfair or mischievous) purpose; to mutilate (a statement, writing, etc.) with a view to misrepresentation. A singer might warble a song. A sound transmission might become garbled. A translator might garble a work in translation, or a sentence might become garbled when transcribed or digitalized. The words can still be found used with the meanings I recognize: Connie Francis warbles the hit title tune [Where the Boys Are]. Russias Mr. Trololo†¦may warble across America: The clip, which features Khil wordlessly warbling his way through a track †¦ has been viewed several million times on YouTube†¦ Some writers seem to be using warble when they mean garble: the person†¦proved your point with their warbled comment†¦it was difficult to even follow their train of thought the whole table began singing a warbled but hearty version of the song My head is full of warbled wordswords that don’t quite form the pictures because they are so outlandish. Sometimes warble and garble occur in tandem: Like some vamp from a bygone era, Connie Chung, the former CBS and CNN anchorwoman warbled and garbled - it cant be called singing - a farewell†¦ She [a court defendant] calls into question the violation of her constitutional right to have the proceedings interpreted when she says that she has been advised that the presiding officer warbled and garbled some interpretation to her. The process of digitalizing audio and video seems to have revived another meaning of warble in a sense that the OED labels obsolete: to vibrate, quiver; to wobble: Im wondering if people know how a lot of the warbled/warped sounds ala Boards Of Canada/Warp Records is achieved? I am just embarking on the ripping of old cassettes and the first one I popped into my deck today is warbled beyond repair. I convert a lot of old time radio shows to mp3s so I probably notice it more, but once you go below a certain level of kps, you start to get a warbled quality to the audio. [or should that be garbled?] And then there are the uses embedded in language whose overall meaning I can only guess at: When i tried to open an avi file with gxine, the picture was warbled and i got an error message I did what you suggested and it is better. The bounce to .wav played fine in the workspace. I open itunes imported the .wav then made an mp3 version in itunes. It was not as good as the .wav thinner sounding but none of the warbling like you were tweaking a flanger. Anybody know what a flanger is? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)What is Dative Case?Types of Ignorance